Green Is The New Gold
TURN TALK INTO ACTION, LIBERATE CASH AND CREATE A BETTER WORLD
What To Expect
Welcome to a journey that redefines how businesses can thrive while respecting our planet. This book is your guide through the complex world of sustainability, blending urgency with practicality to inspire action. Expect a clear, engaging thought-process to help you convert daunting challenges into opportunities for growth and impact.
We begin with How Much Are We Talking About to explore the undeniable costs of inaction and the rewards of stepping up. From there, Why Does It Matter? reveals how every company’s choices ripple through ecosystems and communities, urging you to rethink value itself. What Are We Talking About? demystifies sustainability, helping you prioritise the problems that matter most. When to Do What? offers a possible pathway to start small with intent to scale, ensuring bold moves are grounded in continuous learning. How to Get Started? equips you with approaches to turn intent into reality. Finally, Gateway to Further Learning opens doors to deeper discovery, keeping your development journey alive.
Whether you’re a Lean enthusiast or new to sustainability, this book meets you where you are, weaving principles with actionable steps. It’s not about overwhelming change but about building on what you have to make a difference. Join us to discover how your business can find its place in a thriving, just world. The responsibility starts here with us.
About The Author
Rose is an international speaker, lecturer, writer and advisor focusing on the symbiotic relationship that lean and sustainability thinking share. With nearly three decades of experience in various industries and public sectors, Rose has worked with micro-enterprises to multinational corporations across Africa, the UK, Asia, the Middle East, South America, Europe, and India. She has supported organisations in driving meaningful change. Rose served as the CEO of the Lean Institute Africa and Head of Sustainable Enterprise at the University of Buckingham. She is the author of several books, including "Clear Direction", "Making a Difference", and "Becoming a Sustainable Enterprise", as well as numerous publications related to lean and sustainability. A full member of the Institute of Environmental Management and Assessment (IEMA) and a Chartered Environmentalist, Rose strives to use her skills for good, connecting sustainable ambitions with on-the-ground action.
Rose Heathcote
Green Is The New Gold
The E-Book is available to read online and is active for 365 days from date of purchase.
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E-Book Access 365
Unlock a dynamic, visual E-Book (under 100 pages) packed with valuable insights. Not available for print or download due to continuous updates, your 1-year access lets you explore at your own pace and revisit throughout the year.
Take A Peek
Click below to view the contents page of the E-Book and what to expect.
What Readers Think of the Book
Reviews and Comments
“What sets this book apart is its immediate usability. Within just a week of reading, I found myself using its principles to explain sustainability-linked opportunities to a vice president, with clear impact. It gives professionals the language, rationale, and tools to make a compelling case for action at the highest levels. Green is the New Gold is more than a sustainability book—it’s a strategic leadership guide for a regenerative future. It will be especially valuable for those who want to do better, not just say better.”
Dorota, Senior Sustainability Specialist EU
“The book is well structured and informative. The user experience is pleasant and simplified without being simplistic. Would serve as a useful how to guide for companies wishing to pursue sustainable practices in a cost effective way starting at very basic right up to sophisticated. ”
Richard, Software Engineer
“"Green is the New Gold" by Rose Heathcote is an absolute gem in the realm of sustainability literature. This e-book is not just a guide; it’s a transformative journey that redefines how businesses can thrive while respecting our planet. What sets this book apart is its simplicity and clarity, making complex sustainability concepts accessible and actionable for everyone..."Green is the New Gold" is a clear, engaging, and inspiring read that I wholeheartedly recommend. Rose Heathcote’s passion and expertise make this book a standout resource in the field of sustainability.”
Amalia, Manager
“Impactful to the core, this book not only identifies the real issues, but provides solutions, ideas and real insights. Authentically written, extremely well researched, and meaningful, this book is a must-read for leaders, aspiring leaders, learners and employees alike. Whatever your industry or business, this read has something for everyone. I highly recommend this book, for anyone who cares about themselves, their families, their businesses, their futures. Green, as the author explains, really is the new Gold.”
Monika, Business Head
“A lifelong advocate for creating "Thinking People," Rose eloquently advances this mission in her latest work....This book is an indispensable guide for redefining stakeholder value, navigating legislation, building teams, and launching small projects that link on the ground action to your unique sustainability strategy. Rose’s vision is clear, actionable, and inspiring—essential reading for anyone committed to a better future.”
Sean, Mining Executive
“This perfectly timed and relevant book by Rose Heathcote is a compelling and practical guide for any business leader serious about embedding sustainability into their strategy. Heathcote makes a strong case for why responsible, regenerative business is not only a moral imperative but a competitive advantage. The book is rich with actionable insights and frameworks that make sustainable transformation accessible, no matter where you are on the journey. I highly recommend it to executives, strategists, and operational leaders looking to future-proof their organizations in a changing world.”
Stuart, Entrepreneur & Technologist
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