Green Is The New Gold

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    1. Green Is The New Gold

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    1. Transformation to the Sustainable Enterprise

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What To Expect


Welcome to a journey that redefines how businesses can thrive while respecting our planet. This book is your guide through the complex world of sustainability, blending urgency with practicality to inspire action. Expect a clear, engaging thought-process to help you convert daunting challenges into opportunities for growth and impact. 

We begin with How Much Are We Talking About to explore the undeniable costs of inaction and the rewards of stepping up. From there, Why Does It Matter? reveals how every company’s choices ripple through ecosystems and communities, urging you to rethink value itself. What Are We Talking About? demystifies sustainability, helping you prioritise the problems that matter most. When to Do What? offers a possible pathway to start small with intent to scale, ensuring bold moves are grounded in continuous learning. How to Get Started? equips you with approaches to turn intent into reality. Finally, Gateway to Further Learning opens doors to deeper discovery, keeping your development journey alive.

Whether you’re a Lean enthusiast or new to sustainability, this book meets you where you are, weaving principles with actionable steps. It’s not about overwhelming change but about building on what you have to make a difference. Join us to discover how your business can find its place in a thriving, just world. The responsibility starts here with us.

About The Author

Rose is an international speaker, lecturer, writer and advisor focusing on the symbiotic relationship that lean and sustainability thinking share. With nearly three decades of experience in various industries and public sectors, Rose has worked with micro-enterprises to multinational corporations across Africa, the UK, Asia, the Middle East, South America, Europe, and India. She has supported organisations in driving meaningful change. Rose served as the CEO of the Lean Institute Africa and Head of Sustainable Enterprise at the University of Buckingham. She is the author of several books, including "Clear Direction", "Making a Difference", and "Becoming a Sustainable Enterprise", as well as numerous publications related to lean and sustainability. A full member of the Institute of Environmental Management and Assessment (IEMA) and a Chartered Environmentalist, Rose strives to use her skills for good, connecting sustainable ambitions with on-the-ground action.

Rose Heathcote

Who Is The Publication For?

  • Mid to Senior-Career Professionals

    seeking to improve their understanding of green thinking.

  • Department Heads and Managers

    tasked with embedding sustainability principles into everyday operations and decision-making.

  • Change Agents and Catalysts

    passionate to learn more about sustainability and green thinking.

  • Lean, Operational Excellence, or Improvement Specialists

    looking to integrate green practices into their strategies for improvement.

  • Small Business Owners, Entrepreneurs, and Intrapreneurs

    aiming to build or grow ventures with green thinking at their core.

  • Ambitious Individuals

    determined to boost their personal competitiveness.

Reader Experience

Read at a pace that suits you with 365 days of access.

  • E-Book Access 365

    Unlock a dynamic, visual E-Book (under 100 pages) packed with valuable insights. Not available for print or download due to continuous updates, your 1-year access lets you explore at your own pace and revisit throughout the year.

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